How do the new PFAS regulations impact your business? What do you say when your boss asks your opinion on PFAS and other contaminants of emerging concern? Join industry communications expert Mike McGill, who has been at the forefront of this issue for several years, as he provides his insights, successes, and lessons learned on communicating this difficult topic.

Some of the learning objectives are:

Learn why PFAS is "emerging" although it has been around for decades.
Understand the process and logic that USEPA used to pass the new regulations.
Apply communication approaches on this topic in different settings (i.e., personal, work teams, sr mgt, public)
Understand common frequently asked questions.
Apply practical communications input as a technical professional.

How to Get Your Boss's Boss to Understand