Guiding graphics serve as essential tools for communication. Unlike other graphics, a guiding graphic offers a sense of structure while incorporating an element of visual warmth, making it the only essential graphic that can include some decorative elements.
Guiding Graphics Show Progress and Direction
The key function of a guiding graphic is to show progress and direction without overwhelming decision-makers with unnecessary technical details. Decision-makers don't need to see the "sausage-making" of a technical process—they need to know where they are, what's coming next, and when their input is required. The best guiding graphics highlight milestones, illustrate logical flow, and provide a sense of movement toward an outcome.
Avoid Common Pitfalls
Guiding graphics should avoid common pitfalls. Overly complex designs, such as circular flows with no clear endpoint, nested boxes, or tangled lines, can confuse rather than clarify. These "chartjunk" elements distract from the real message. Instead, guiding graphics should resemble bubble diagrams—structured yet approachable. They should minimize connecting lines and maintain an intuitive visual flow.
Guiding Graphics have a Decorative Aspect
While guiding graphics allow for some decorative elements, restraint is key. Their purpose is not to entertain but to engage. Overly flashy visuals or excessive decoration can shift attention away from the message, turning the graphic into noise rather than a guide.
Guiding Graphics Reassure Decision Makers
Ultimately, guiding graphics are about clarity and confidence. They reassure decision makers and stakeholders that a complex process is moving forward with structure and purpose. When designed well, guiding graphics make technical communication more accessible, keeping decision makers informed and engaged without unnecessary distractions.
Guiding Graphics Are One of Six Essential Visuals
Remember to use a guiding graphic on your next big project and with every big presentation!
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