News stories on websites and social media are often around 300 words or less. Attention span is the primary reason but readability on mobile devices also plays a significant role. That shouldn’t surprise most effective communicators in business–you usually only have 3 minutes or less to make your point with senior management.
Word Counts and Speaking Rates
The average person can speak between 125 and 200 words per minute. Normal conversation rates tend to be on the high side, while technical presentations and public speaking can be on the lower end.
Assume 150 words per minute if you have not studied the speaker.
Word Counts and Reading Rates
The average reading rate is 200 to 250 words per minute. Business leaders who are formally trained to scan material quickly can read faster.
Assume 200 words per minute if you do not understand the entire audience.
Keep Your Summaries to 300 Words For Success
Keep your summaries to 300 words or less for success. I challenge you to study news reports on websites and social media for their word counts. And as always, study people who you think are highly effective communicators.
(My word count is now around 225 words, so I am finished!)
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