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Writer's pictureJD Solomon

Use the Strategic Plan When Communicating Big Business Presentations


The strategic plan provides a clean way to structure your presentation and resonates with decision makers.
The strategic plan provides a clean way to structure your presentation and resonates with decision makers.

The next time you are getting ready for a big presentation, take a look at the organization’s strategic plan. One way to structure your presentation (or report) is to use the Strategic Goals to guide three or four sentences on each topic.

 

The Focus Areas Are Usually the Same

Typical Strategic Goals in a corporate strategic plan usually relate to five to eight focus areas:

  • Financial

  • Operational Performance

  • Safety

  • Customer Satisfaction

  • Compliance

  • Environment/Sustainability

  • Workforce

  • Innovation

 

For All Types of Presentations

Whether it’s a monthly report to the Board of Directors, a business case to senior management, or a controversial project with lots of complexity and uncertainty, structuring your information topically by the strategic plan is a powerful way to reach decision makers.

 

Fair Warning

Here's a fair warning, though. Many organizations have weak strategic plans. That’s because they fall into the trap of creating a politically correct, public relations piece. The best plans focus the effort on how the front-line staff and operations use the plan's content.

 

The advice is to look at the focus areas (like the above list) and less on the weedy details of the strategic plan.

 

Communicate with the Strategic Plan

The tip is to communicate with the strategic plan. It's a clean way to structure your presentation or report. Using the strategic plan also resonates with decision makers because it is the organization's compass.


 


JD Solomon Inc provides solutions for facilitation, asset management, and program development at the nexus of facilities, infrastructure, and the environment.  Founded by JD Solomon, Communicating with FINESSE is the community of technical professionals dedicated to being highly effective communicators and facilitators. Learn more about our publications, webinars, and workshops. Join the community for free.

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